Third-party services
To simplify our data processing and to expand the functionality of our website, we use services/resources from third parties, such as plugins, external content, software or other external service providers (services). Personal data may also be transmitted to the service provider. In order to protect your data, we have contractually obliged the service providers, if necessary in accordance with Art. 28 GDPR, to process your data only in accordance with our instructions.
We expressly point out that we are regularly only responsible for the data collection and transmission by the service within the meaning of the GDPR, but not for any subsequent processing by the respective service provider.
Specifically, we use the following services:
Google services
Our website uses the following services of Google Ireland Limited („Google EU“), Gordon House, Barrow Street, Dublin 4, Ireland. In the EU, this company represents Google LLC („Google US“), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
By using the services, data is transmitted to Google EU and, under certain circumstances, from Google EU to Google US. The Google Group may process the transmitted data in order to create anonymised user profiles for statistical purposes. If you also have a Google account and are logged into it, Google can assign the transmitted data to your account - even across devices. In principle, we have no influence on this data processing. Google EU is therefore responsible for this data processing.
Google LLC fulfils the requirements of the „EU-U.S. Data Privacy Framework“. The Privacy Framework Agreement regulates the protection of personal data that is transferred from a member state of the European Union to the USA. It ensures that the data transferred there is also subject to a level of data protection comparable to that of the European Union. You can access the list of certified companies here: https://www.dataprivacyframework.gov/s/participant-search.
You can find more information on the handling of user data in Google's privacy policy: https://policies.google.com/privacy.
The details of the standard contractual clauses concluded (guaranteeing the level of data protection in third countries) can be found here: https://support.google.com/adspolicy/answer/10042247?hl=de
You can manage your Google advertising settings on the following website: https://adssettings.google.com/?hl=de (This setting is deleted when you delete your cookies)
We use:
Google Analytics
Our website uses the „Google Analytics“ service from Google. Google Analytics uses cookies (see above under „Cookies“) to enable us to analyse the use of the website by website visitors. The information generated by the cookie about the use of this website by users is usually transferred to a Google server in the USA and stored there. Among other things, the following may be transmitted Your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer), the date and time of the enquiry and possibly your internet service provider.
IP anonymisation has been activated on our website so that your transmitted IP address is shortened before transmission outside the scope of the GDPR and thus made partially unrecognisable, i.e. anonymised. Only in exceptional cases is the full IP address first transmitted to a Google server in the USA and truncated there immediately.
On our behalf, Google will use the information transmitted to analyse your use of our website, compile reports on website activity and provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can find more information on terms of use and data protection at Google Analytics at http://www.google.com/analytics/terms/de.html or under https://policies.google.com/technologies/partner-sites?hl=de
You can prevent the data generated by the cookie and related to the use of the website (including IP address) from being transmitted to Google or processed by Google by downloading and installing the browser plug-in available at the following link. The current link is: http://tools.google.com/dlpage/gaoptout?hl=de.
You can also prevent the setting of cookies altogether (see above „How you can avoid cookies“).
The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 letter a) GDPR (consent of the data subject). We ask for your consent to the use of the service when you first access the website via an information text that is displayed. You can revoke your consent at any time with effect for the future by calling up the cookie banner again and changing the settings you have made.
Google DoubleClick
We use the advertising service „DoubleClick“ from Google. DoubleClick is used to offer digital advertising on the Internet. At the heart of DoubleClick are ad servers that marketers, advertisers and advertising networks can use to target users with targeted internet advertising. DoubleClick can be used to monetise websites, run online campaigns and establish advertising contacts.
DoubleClick generally uses cookies to display adverts that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same adverts more than once. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick advert and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.
You can prevent participation in this tracking process in several ways:
- by setting your browser software accordingly not to accept cookies (see above „How you can avoid cookies“),
- by deactivating cookies for conversion tracking on the following website: https://www.google.de/settings/ads (This setting will be deleted when you delete your cookies) or
- by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of our website to their full extent.
The legal basis for the use of Google DoubleClick is Art. 6 para. 1 sentence 1 letter a) GDPR (consent of the data subject). We ask for your consent to the use of the service when you access the website for the first time by displaying a notice. You can revoke your consent at any time with effect for the future by calling up the cookie banner again and changing the settings you have made.
Google Maps
Our website uses the external map service „Google Maps“ from Google. Google Maps is used to provide an interactive map on our website that shows you how to find and reach us. This service enables us to present our website in an appealing way by loading map material from an external server. The required data is usually requested from a Google server in the USA. As a result of this request, the following information is transmitted to the Google server and stored there: Your IP address, product and version information about the browser used and the operating system (so-called user agent), the website from which your access took place (so-called referrer), the date and time of the request and possibly your Internet service provider.
The service stores and analyses cookies (see above under „Cookies“) on your end device.
This service uses the web storage of your browser. You can find more information on this in the „Web storage“ section above.
Google Maps uses the external font service „Google Fonts“ from Google. This service makes it possible to display our website in a uniform and appealing way, even with very differently configured user devices, by loading fonts from an external server instead of from the user's device. For this purpose, the required fonts are usually requested from a Google server in the USA.
The legal basis for the use of Google Maps is Art. 6 para. 1 sentence 1 letter a) GDPR (consent of the data subject). We ask for your consent to use the service when you first access the website by displaying a notice. You can revoke your consent at any time with effect for the future by calling up the cookie banner again and changing the settings you have made.
Google Tag Manager
Our website uses the „Google Tag Manager“ support service from Google. This service itself does not process any personal data. However, Google Tag Manager triggers scripts that are required by other services to collect data. It is not possible for Google Tag Manager to access this data.
The legal basis for the use of Google Tag Manager is Art. 6 para. 1 sentence 1 letter f) GDPR (legitimate interest in data processing). The legitimate interest arises from our need for a technically flawless and fast presentation of our website and the relief of our IT infrastructure. You can object to the processing of your data on the basis of our legitimate interest at any time under the conditions of Art. 21 GDPR. To do so, please use the contact details provided in the legal notice.
YouTube
Our website uses the video service „YouTube“ from Google. YouTube is used to integrate videos into our website in various places. When videos are played, the following information is generally transmitted to a Google server in the USA and stored there for several months: Your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer), the date and time of the request and possibly your internet service provider. YouTube uses this data, among other things, to collect statistics and to improve the service.
The service stores and analyses cookies (see above under „Cookies“) on your end device.
This service uses the web storage of your browser. You can find more information on this in the „Web storage“ section above.
YouTube uses the external font service „Google Fonts“ from Google. This service makes it possible to display our website in a standardised and appealing way, even with very differently configured user devices, by loading fonts from an external server instead of from the user's device. For this purpose, the required fonts are usually requested from a Google server in the USA.
The legal basis for the use of YouTube is Art. 6 para. 1 sentence 1 letter a) GDPR (consent of the data subject). We ask for your consent to use the service when you first access the website by displaying a notice. You can revoke your consent at any time with effect for the future by calling up the cookie banner again and changing the settings you have made.
Analysis tools
We use certain services that record data from website visitors and make it available to us for analysis. We use this data to improve our website, services and offers in a user-orientated manner. In particular, the following information on visitor behaviour may be collected: Your IP address, product and version information about the browser and operating system used (so-called user agent), the website from which your access took place (so-called referrer), date and time of the request and possibly your internet service provider, approximate origin (country and city), language, clicks on content and viewing time.
The legal basis for the use of analysis tools is Art. 6 para. 1 sentence 1 letter a) GDPR (consent of the data subject). We ask for your consent to the use of the service when you first access the website by displaying a notice. You can revoke your consent at any time with effect for the future by calling up the cookie banner again and changing the settings you have made.
We use:
Google Analytics
Our website uses the „Google Analytics“ service provided by Google. See the data protection information above.
Newsletter tracking
Our newsletter uses so-called web beacons or tracking pixels to analyse your reading behaviour. Tracking pixels are extremely small image files that are integrated into the newsletter e-mail and thus allow log file recording and log file analysis.
When you open the newsletter email, the tracking pixel is loaded from the server of the newsletter service and at the same time some information about you is transmitted, such as whether the email was opened, the time of the call and the corresponding IP address.
In addition, links in the e-mail can provide information about which products are more interesting - i.e. clicked on more frequently than others.
Both the respective web beacon/counter pixel and the links in the email can be clearly assigned to the email address used for sending and thus allow conclusions to be drawn about the respective newsletter recipient.